Media Contacts. Choice currently franchises more than 7,000 hotels… [42] Pat Pacious became president and CEO in September 2017. (March 29, 2018) – Choice Hotels International, Inc. (NYSE: CHH), one of the world’s largest hotel companies, announced David Hale and Chris Leiser … For this reason, we have an internal Real Estate Acquisitions team focused on finding strong locations for our growing brands. Awards and Recognition. Choice Hotels Bolsters MainStay Suites Portfolio With Largest Conversion Deal In Brand History. Our History. [40] It maintains a corporate headquarters in Rockville, Maryland,[20] and a technology campus in Phoenix, Arizona. MADEIRA BEACH — Choice Hotels International Inc. whose brands include Rodeway Inn, Econo Lodge and Comfort, has opened a new hotel under its upscale Cambria Hotels flag in Madeira Beach. Choice Hotels International. By 1963 Quality Courts had established a strong brand and began to sell franchises. [45], In 2017, Choice Hotels teamed up with the Red Cross and Boys and Girls Clubs of America in the aftermath of Hurricane Harvey and Hurricane Irma. [9] The company later spun off its hotels business in 1996. [18][5] The company announced in 2005 the creation of its Cambria Hotels & Suites brand, later renamed Cambria Hotels, the company's first new brand since MainStay Suites's creation in 1996. Director since February 2012. [13] Geographically, it expanded across the country by opening hotels in the west. Your guests want brands that deliver value, and so do you. Choice Hotels Expands Upscale Brands Development Teams ROCKVILLE, Md. In some cases, Choice will also take the lead to develop one of our hotel brands at a strong site location. Media Contacts. [16], Choice Hotels International became publicly traded in 1996. Choice Hotels has unveiled refreshed logos for four of its midscale brands, namely, Quality Inn, Clarion, Sleep Inn, and MainStay Suites. Barbara T. Alexander. Choice Hotels Portfolio. [29], Throughout its history, Choice Hotels introduced new features into the hotel industry,[7] including having all hotels include non-smoking rooms, 24-hour-a-day toll-free reservations, Internet-based property management systems, and the industry's first iPhone application. [17], In the mid-2000s, Choice Hotels expanded into the upscale hotel market. … [52], "Choice Hotels boss says hotels in a tech battle with Booking.com and Expedia", "The brands and rooms of Choice Hotels, by the numbers", "The origins and growth of franchising in the hotel industry", "Obituary: Choice Hotels founder Stewart Bainum Sr", "Stewart W. Bainum Sr., D.C. businessman, dies", "AH&LA: celebrates an era of achievement", "Quality Inns planning 3 classes of motels", "Midprice hotels becoming mainstay of travel", "Choice Hotels to launch 'lower-upscale' brand", "Philadelphia Cambria Hotel is now open on South Broad", "New hotels: Gleaming properties from Washington, D.C. to California", "Independently Minded: The Power of Soft Brands", "Seeking Comfort In a Sea of Hotel Brands", "Choice Hotels' Comfort brand gets new logo, Cambria gets new plan", "Choice Hotels International Headquarters Move Marks A New Era", "Construction starts on Choice Hotels headquarters in Rockville", "Choice Hotels International Completes Move Into New Rockville Headquarters", "Choice Hotels appoints Pat Pacious as new CEO beginning in 2018", "The intersection of technology & hospitality", "Choice Hotels launches new reservations system at long last", "Choice centers Europe growth on four known brands", "Choice Hotels unveils new brand identity in Asia-Pacific", "Choice Hotels Signs Master Agreement to Enter Middle East", "A Norwegian hotel billionaire wants to use blockchain to cut out booking sites like Expedia", "Choice Hotels chain announces partnership with Spanish Sercotel", "Bainum takes father's post at Manor Care", "Pat Pacious to step up as Choice Hotels International CEO in September", "Choice Hotels CEO Pat Pacious: WoodSpring, Cambria efforts paying off", "Choice's new CEO will take helm early as Joyce exits", "12 hotels, hotel companies score perfect ratings in commitment to LGBTQ community", "U.S. hotels continue to make strides in energy efficiency", "Check in, help out: Socially conscious hotels give back to the community", "Choice Hotels is no longer just a hotel company as it gets into timeshares", Red Roof Inn / Red Roof Plus / The Red Collection / HomeTowne Studios, https://en.wikipedia.org/w/index.php?title=Choice_Hotels_International&oldid=990993214, Companies listed on the New York Stock Exchange, Hospitality companies of the United States, Hospitality companies established in 1939, Pages with non-numeric formatnum arguments, Short description is different from Wikidata, Articles containing potentially dated statements from 2018, All articles containing potentially dated statements, Wikipedia articles with WORLDCATID identifiers, Creative Commons Attribution-ShareAlike License, Comfort (Economy in Norway, Sweden and Lithuania), Clarion Hotels (upscale in Australia, Norway, Denmark, Sweden and Finland), This page was last edited on 27 November 2020, at 18:10. Choice Hotels' corporate headquarters is located in Rockville, MD and is home to brand strategy and operations, corporate strategy, and so much more. [9], Lodging Magazine wrote that, by 1969, Quality Courts Motels was the world's "largest association of independent motel operators". To receive a PDF copy of the FDD via email, you must have a valid email address capable of receiving a document of 3 MB. President and Chief Executive Officer, Choice Hotels International. Director from … [9], In 1989, the company introduced McSleep, an economy brand utilizing a consistent, interior-corridor design prototype designed by Rob Spurr that was all new construction. The dual brand Sleep Inn ® and MainStay Suites ® new construction prototype joins two great Choice Hotels ® brands together in a single building. Our Company. A copy of the Franchise Disclosure Document may be obtained through contacting Choice Hotels International at 1 Choice Hotels Circle, Suite 400, Rockville, MD 20850 or at … The easy to operate, iconic Econo Lodge® brand and Rodeway Inn® are familiar to most travelers for their emphasis on value. [46], Choice Hotels scored 100 on the Human Rights Campaign Foundation's Corporate Equality Index in 2018. [38] Choice Hotels entered into an agreement with Spanish hotel operator Sercotel in 2018 to increase Choice's footprint in Spain and Latin America. SyncForce Ranking The Brands Top 100 Positions. The following brands belong to the Choice Hotels portfolio: Clarion; … About Choice Hotels. [9] All of its hotels needed to meet certain quality standards and offer amenities like air conditioning, telephones, swimming pools, paved driveways, and wall-to-wall carpeting. About Choice Hotels. [25], In October 2010, officials in Maryland and Montgomery County announced that Choice Hotels International would move its headquarters from Silver Spring,[26][27] to a new 197,866 square feet (18,382.4 m2) facility in Rockville Town Center in Rockville. [52] To redeem points earned using the program, one must log in on Choice Hotels' website. [13] The now-discontinued Quality Royale brand was positioned as Choice Hotels' upscale brand,[7] designed to compete with Marriott, Hyatt, Hilton, and Sheraton. Choice Hotels Bolsters MainStay Suites Portfolio With Largest Conversion Deal In Brand History Reflects Value of Company's Extended Stay Brands as Properties Open in Key … Groundbreaking occurred in August 2011,[28] and Choice Hotels completed the move into the new headquarters in June 2013. [7][30] The company's technological developments also led it to create a division called SkyTouch Technology in 2013, which markets Choice Hotels' property management system to other hotel companies. Marriott International - Overview. Multimedia Gallery. Your target market is stylish and dialed into smartphone-toting Millennials and connected business travelers. [15] Bainum Sr. led Choice Hotels International until 1987, when his son, Stewart W. Bainum Jr., took over the role of chairman and chief executive. William L. Jews . For information on whether incentives are available for your next project please contact your RVP of Franchise Development. [5], In 2008, Choice Hotels was the first industry chain to establish a "soft brand", Ascend Hotel Collection. Choice Hotels Bolsters MainStay Suites Portfolio With Largest Conversion Deal In Brand History. And for conversion value, count on our highly recognizable Quality® brand or the efficient, focused-service model of Clarion® to stand out in any market.And introducing the Clarion Pointe® brand, a select service franchise that is ideal for owners who want to strategically reposition their limited service property into a brand with strong awareness and a concept that satisfies the expectations of emerging travelers. President and Chief Executive Officer, Choice Hotels International. [21][22][23] The Ascend Hotel Collection includes upscale boutique and historic hotels whose owners are subject to fewer fixed brand standards compared with Choice's other brands. The Ascend Hotel Collection ®, an upscale brand from Choice Hotels, is the first and largest global soft brand featuring unique, boutique, and historic independent hotels and … Investor Relations. … [41] At year-end 2017, Choice Hotels employed 1,987 people in its global corporate operations. Choice Hotels International, Inc. is a hospitality franchisor based in Rockville, Maryland, United States. Plus, Suburban Extended Stay® & WoodSpring Suites® are two of the leading franchise brands available in the economy segment, making them compelling new build options. ROCKVILLE, Md., Jan. 4, 2021 — Choice Hotels has awarded franchise agreements to Gulf Coast Hotel Management, Inc. to convert 15 MainStay Suites hotels in major markets across the U.S., the largest multi-unit transaction in the brand… Choice Hotels started as Quality Courts United, a marketing cooperative founded by several Florida motor court owners in 1941 to combat the poor image of roadside lodgings as dens of undesirable drifters. Choice Hotels International, Inc. is a hospitality franchisor based in Rockville, Maryland, United States. [18] The Cambria brand was created as an upscale hotel chain marketed to business travelers. [10] As of 2018, Bainum Jr. remains chairman of Choice Hotels. You’re in it for more. The company, which is one of the largest hotel chains in the world and which is also celebrating its 80th anniversary this year, says the new logos have been designed “to reflect both the brands… When looking for an investment opportunity that gives more of everything it takes to help you succeed — reservations, property support, marketing, technology, you name it — you’ll find more of what you’re looking for with Choice Hotels®. We just need a little more information. Ranging from limited service to full-service hotels in the upscale, midscale, extended-stay and economy segments, the Choice family of hotel brands … [33], As of 2018[update], Choice Hotels-branded properties are located in more than 40 countries and territories,[6] including hotels in Europe,[35] Asia-Pacific,[36] the Middle East,[37] and Scandinavia. As of June 30, 2020, Choice Hotels franchised 7,118 properties in 41 countries and territories worldwide, with approximately 597,018 rooms, in addition to 1,035 hotels under construction with 85,129 rooms. Multimedia Gallery. [8] That same year, it announced the establishment of the MainStay Suites brand, a midscale extended-stay hotel. [47], The company's sustainability efforts include Room to be Green, which requires franchised properties to reduce their impact on the environment and lower operating costs with energy-efficient lighting and recycling, and giving guests the option of foregoing daily change of linens. The name was soon changed to Sleep Inn following litigation from McDonald's. [32], In 2018, Choice Hotels expanded the number of hotel brands it franchised by acquiring WoodSpring Suites, an extended-stay economy hotel brand. The 2020 Franchise Disclosure Document (FDD) is available in the following formats: (1) hard copy; (2) Compact Disc; and (3) PDF delivered via email. Awards and Recognition. With 12 distinct brands and more than 7,000 hotel locations worldwide, Choice Hotels ® is never far from where you need to be. On Dec. 4, the Rockville, Md.-based company held a ribbon-cutting ceremony for the Cambria Hotel … ROCKVILLE, Md., Nov. 20, 2020 /PRNewswire/ -- Choice Hotels International, Inc.'s (NYSE: CHH) popular upscale brands, the Ascend Hotel Collection and Cambria Hotels, achieved impressive year-over-year room count growth and outperformed local competitors in RevPAR share gains in the third quarter of 2020.The success of Ascend, a global portfolio of resort, boutique and historic hotels… [1][6], Quality Courts United, Inc., which began as a nonprofit referral chain of seven motels in Florida,[7] was founded in 1939. 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